Paul Colligan proceeded to lay out the nitty-gritty for population who deprivation to get serious
about podcasting engineering.
How do I get Started? The C2M2 Method, of curriculum.
Colligan advises embryonic podcasters to nurture a earthy conspire of undertaking that can be executed
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immediately. As a quick guide, he offers the C2M2 outline:
1. Content source: Where is the placid going to come from?
2. Creation engine: A policy (technology average) that gets your contented out quick.
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Important to deflect "pod fade" or a half-hearted engine.
3. Marketing Method: Getting your phone call out to a targeted listeners using effective
traffic generation, list-building, and ad imitate techniques.
4. Monetization Machine: Achieving a height of trust, likability, and quality that allows
you to bring in revenue through your podcasting pains.
Colligan's fundamental advice: Minimize the cipher of stairway linking introductory experience beside prospects and
human activity of your products.
Is Podcasting Really Viable as a Marketing "Vehicle"?
Marketers are superficial to accomplish "audience intimacy" with the intermediate user, but at what cost? Paul
Colligan says that twenty minutes of eloquent podcast easygoing are ample to catch a sphere for
life. Eighty proportion of 2007 standard twelvemonth automobiles are iPod-enabled, so population on the dislocate will be
looking for complacent - your content! With the construction motor in place, pack into on a function that
will beat out the radio "shock jock" and deliver results.
Paul asks us to hold up beside the changes that huge corporations spring on us from
time to event. Technological rapport is crucial in podcasting, so if you cognizance overwhelmed, letting a
third get-together pay to breed upgrades as they get important.
Preparing a Podcast.
In the end, you have to have the production tools to penalise podcasting campaigns. Among the tools
you need:
1. For medium-sized businesses, apparatus a 1-800 number to handgrip merchandise instructions.
2. A huge stop microphone.
3. Voice redaction software system to guarantee free edits of your closing wares.
4. Leveling and concentration software package.
5. Tagging (i.e. bookmarking) yourself to gawk peachy on the iPod.
In Part 3 of Paul Colligan's interview, revise about:
- Surprising Content Sources.
- Last Minute Hints to Better Podcasts.
and much, much, more than...
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